Webable Marketing's Search Engine Optimization Guide

The following links will direct you to important resources that explain what can improve your search engine rankings. The information contained in these guides changes frequently so it is a good idea to check them regularly.

I have extracted some of the key points from these guides and displayed them below.

Google's Webmaster Guidelines (full guide)

Do's

• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site includes those words in it (without stuffing).
• Make a site that allows users to easily find information. Every page should be reachable from at least one static text link.
• Keep the links on a given page to a reasonable number.

Dont's

• Don't create multiple pages, sub-domains, or domains with substantially duplicate content.
• Don't load pages with irrelevant keywords.
• Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Don't use cloaking or sneaky redirects.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

Google Search Engine Optimization Guide (full guide)

Do's

• Use unique page titles and Meta Descriptions that effectively communicates the topic of the page's content.
• Write content that is easy to read, organized, fresh, and unique.
• Use H1 Heading Tags and Bold to highlight important titles.

Dont's

• Don't use extremely lengthy titles and Meta Descriptions that are unhelpful to users and stuffed with unneeded keywords.
• Avoid having content that is copied from other sites, has fragmented topics, and stuffs keywords.
• Avoid excessive use of heading tags and bold throughout the page

Promotion Tips

Does

• Make regular announcements via your blog, social media, and email newsletters.
• Add your information to business listing directories and recommendation sites such as Google Places, Facebook Places, Yellow Pages, Yelp.

Dont's

• Don't send bulk emails where the user doesn't have an option to unsubscribe as you may be flagged as spam.
• Don't send social media followers misleading information on products, services, and events.
• Don't register your business as a Facebook profile or group. Use Facebook Business Pages.